In the ever-evolving landscape of fashion, where trends are born and reborn, Severe Nature’s latest collection, “Bushman,” has emerged as a vibrant celebration of individuality and a nod to the rich heritage of Nigerian culture. In an exclusive interview with the creative director, we delve into the heart and soul of this unique collection, exploring its inspiration, distinctive elements, and the powerful message it carries.
Inspiration: The Slang of Bushman
The name “Bushman” itself is steeped in history and cultural significance. The creative director shared that the collection draws inspiration from the Nigerian term “Bushman,” which was historically used to describe individuals who dressed differently or out of place. It’s a tribute to those who defied societal norms and expressed themselves through their unique style.
This collection takes that rebellious spirit and infuses it with a touch of nostalgia, focusing on vintage looks from the 90s. The result is a stunning array of styles that challenge the norm, offering a colorful departure from Severe Nature’s typical aesthetic.
Unique Elements: A Fusion of Tradition and Streetwear
One of the standout features of the “Bushman” collection is the innovative use of African as0-oke fabric in streetwear designs. As0-oke fabric, typically reserved for traditional attire, takes on a new life as it is transformed into contemporary streetwear pieces. This bold move not only pays homage to African heritage but also redefines the boundaries of fashion by blending traditional materials with modern street style.
The collection takes a bold step by focusing predominantly on earthy tones, such as rich browns and sandy colors. This deliberate choice adds an authentic touch to the vintage-inspired pieces, connecting wearers to the earth and culture that inspired them.
The Emotion: Bright Expression and Unwavering Confidence
“Bushman” is more than just a collection of clothes; it’s a celebration of self-expression and confidence. The creative director explained that the collection aims to convey a bright expression—the authority of style. It encourages wearers to believe in their unique fashion choices, to embrace their individuality, and to wear their garments with confidence. Each piece in the collection tells a story, and in the accompanying lookbook, you’ll discover a myriad of ways to style them, inspiring you to experiment and find your own distinctive voice.
What Lies Ahead: A Promising Future
Looking ahead, Severe Nature has exciting plans for the “Bushman” collection. Over the next quarter, they will be releasing new pieces at a rapid pace, with monthly drops that promise to keep fashion enthusiasts on their toes. This collection is just the beginning of a journey that seeks to redefine fashion, challenge norms, and empower individuals to express themselves boldly.
In a world where fashion often plays a pivotal role in shaping culture and identity, “Bushman” stands as a testament to the power of style to transcend boundaries and evoke emotions. With its fusion of vintage elegance, African tradition, and unwavering confidence, this collection invites us all to embrace our inner “Bushman” and boldly express ourselves through the language of fashion.
About The Author
Unruly is a media company that is dedicated to documenting and exploring the influence of fashion on black culture worldwide. We focus on various areas of black culture, including music, sports, and entertainment, and aim to showcase the latest trends and developments in the world of black fashion. Learn more here.